HISTORY

The success story of every enterprise lies on the shoulders of some personalities whose indomitable will and remarkable foresight made it possible. It is the pioneering spirit of the Munjal brothers that has seen the rise of the Hero Group to its present pre-eminent position as the largest selling bicycle on the Industrial map of our country. Late Shri Dayanand Munjal, founder of the Group started modestly from a small factory in Ludhiana and flourished into being a global brand.

Since its inception in 1956, Hero has travelled a long way from one milestone to another. Vijay Munjal, son of late Shri Dayanand Munjal, whose dynamism and fine marketing skills have contributed to the name and glory that our company and brand enjoys in the world market has now laid the foundation for another leap. 2010 saw a realignment of the group to take the business to the next level. This led to the unveiling of a new global identity- Hero Eco, an umbrella brand under the impeccable leadership of Mr. Vijay Munjal. Serving as the chairman, Vijay Munjal has again carved a niche for them through this new KROSS brand. His two sons Naveen and Gaurav Munjal are steadily carving a special place for the group on Indian and international soil under the guidance of their father.

Bringing innovation on the streets of the nation in the form of Kross bicycles, Hero Eco-tech is providing an absolute two-wheeled luxury experience for the modern Indian society. The spectacular reputation and goodwill of KROSS within a short span is a saga which speaks only of outstanding quality. Meeting the demand for European quality products in the domestic market, Kross road bikes have set up a new benchmark on the industrial front.